There is a certain synergy that needs to exist across teams to ensure that your go-to-market plans are realised. Sometimes this comes naturally, often times not. And your teams can feel it. If that happens not only do you lose team morale (and maybe even literally), but your outcomes suffer.

We have refined our GTM strategy playbook across start-ups around the world. From San Francisco, to London and Sydney at some of Australia’s top brands, start-ups, and agencies. Through years of optimisations (and tears) our ever improving methodology brings scalability and repeatability to your GTM motions.

Create Watertight alignment

We first start with interviews of all stakeholders to pinpoint pains in the current GTM strategy and create a shared vision for the future. Successful GTM requires all team members singing from the same hymn-sheet, with sacred acting as conductor for your GTM orchestra. The rollout of our GTM strategy will drive alignment through a cross-functional engagement plan. This ensures alignment across teams as disparate as finance, marketing and product are laser focused on the same goals.

Measure what matters

Success is measurable, and at sacred, we take data-driven decisions to the next level by focusing on leading rather than lagging indicators. We do this to help leaders keep their eyes on the future rather than the past. No one needs to drive using a rearview mirror! From there we work to craft reporting frameworks that include SMART OKRs that allow you to measure company wide and tie back to impact measures like $/employee. Our goal is for you to be able to make data informed decisions for continuous improvement – without the usual paralysis that comes from too much data (and lots of opinons).

Experiment like a scientist

With our channel mix optimisation framework we ensure that your marketing, sales and product efforts are not wasted. There is nothing worse than showing up in market with advertising that is shown to your audience at just the right time with the wrong messaging. From social media, PPC, to call scripts, and in product messaging — it is crucial to make your presence memorable.

Optimise relentlessly

Now everything is dialled in, there’s no time to rest on your laurels and run around like Scrooge McDuck diving into your piles of cash. We are strong believers in the Japanese business philosophy of Kaizen – continuous small improvements leading to huge business outcomes. Our multivariate testing framework will help determine what targeting, creative and bid optimisation programs yields the greatest performance. We believe that real time data is an edge that will differentiate you from your competitors and is crucial to your successful GTM evolution.