The promise of performance marketing is MASSIVE. Who doesn’t want to live in a world where marketing dollars (every last cent) can be measured. A world where the leadership walks into work every day with swagger and a smile knowing that marketing is smashing goals with a huge return on investment.

But in reality, if you are spending big bucks on Google, Facebook, LinkedIn [insert your own fav channel here] you are probably drowning in a sea of acronyms (CPA, CPM, CTR, CPC, SEO, DSP) and over time seeing more and more low value customers coming in that are just wasting your money.

If thats the case, what you really need then is two-fold: a performance marketing playbook and folks that have been there and done that before. There is a way back to value and it can be done fast.

Oh, and maybe a third thing, you’ll probably need a holiday – but more on great holiday destinations when we meet. Book it in for when we are performing our first step, which is conducting an audit.

Channel mix

One of the cardinal sins of performance marketing is spending previous advertising dollars on a channel that is not a fit for your business model. We understand the nuances of key performance channels and can tailor your marketing strategy to ensure maximum ROI. We will meticulously optimise your channel mix so that your message shows up at the right time, at the right frequency to keep you front and centre for your target audience.

A/B testing

Elevate your advertising impact through A/B testing. Sacred Agency conducts rigorous experiments to refine creative elements and audience targeting. By systematically testing different ad creatives and audience segments, we identify the winning combinations that resonate most effectively with your Australian audience, ensuring every advertising dollar is spent with precision.

Spend curve

Our approach goes beyond spending for the sake of spending, it’s about spending wisely. We will test multiple spend points to measure the impact of cost per acquisition and to map your your growth engines efficiency curve, ensuring you have great unit economics for your performance marketing engine.

measurability

Success is measurable. We will work with your team to create a KPI reporting framework to ensure you are leveraging the most relevant data to help you make successful business decisions. Our regular reporting framework ensures transparency and insights!