We’ve all heard of product, but product marketing or PMMs (product marketing managers) are kinda new to some businesses. They’ve been around in tech hardware for a long time, and in SaaS for some time too. But, they’ve been (unfortunately) considered a luxury for all but the “best funded” or “most successful” product centric companies.

That does not need to the case anymore – well not only because there are loads of talented PMMs out there in market – but because we love the product marketing discipline and we are good at it. So much so that we believe that if leveraged properly even just one product marketer or one product marketing initiative can be the force multiplier your business needs to get into that next gear of growth.

So what is it that product marketing with sacred can do for you? Good question. From messaging to training your existing marketing team how to run world class release cycles. How about sales enablement materials like pitch decks, guides or, one pagers – content that actually converts at the tip of the spear and drives revenue – repeatably. What about customer profiling and segmentation? Maybe we could tempt you into exploring some P’s even – pricing, packaging and positioning.

Product to sales translation services

Do you remember playing a game at school where you whispered something in someones ear and then they whispered it in the next person, and three people later the message is nothing like it was at the start? If you are building any sort of product and trying to sell it – you don’t want that game being played out across your business. What you need is a sustainable framework. A process that allows you to go from the manufacturing floor to the sales team without there being any loss of fidelity. Where the details are kept sans the jargon. Sounds easy? Right. In our experience it takes external parties to help drive change like this and when you are building new “things” you don’t need your time being spent on setting up and monitoring new processes – you need that done for you.

SMART customer segmentation

How well do you know your customer base. And I mean really know them. If I was to ask you which segment has the highest sales velocity, lowest churn rates and highest LTV would you be able to answer it? Don’t worry, in our experience this type of analysis is a luxury that most companies don’t have time for. This is where Sacred comes in. A deep dive into your customer data will identify high value segments. From here we will map the needs of your segments, which will drive faster sales velocity. What’s not to love about that!

Proprietary AI: crush competitors

Knowing where you stand against your competition is one thing, knowing what to do when they come up in conversation is another. But knowing what to write and where to counter their presence or benefits is another thing entirely. All these things and more are essential to get right if you want to support your sales team in overcoming competitors objections. So that is why we have used the power of AI to help us. Our proprietary Aussie centric bot will help you get the competitive edge you need to not only be prepared to handle competitor conversations but stay up to date with their changes. From pricing to positioning we will keep you up to date and your battle cards/kill sheets ready to win.

Collateral (not content)

Collateral and content are sometimes used interchangeably. And that has to stop – today! So, how about we end this confusion right now – collateral is a collection of materials like product guides, customer stories, pitch decks, and any other support material that is required to win the day in a sales cycle. Content contrastingly is materials that are informative and educational. They can take the form of customer stories or guides too but their lens is different because content should be just used to generate interest not relied on to close deals. Whoa! Right.
Now that is out of the way collateral is often overlooked and content is relied on. Or in the case of pitch decks created by sales and optimised by them too. As an aside, god bless sales for creating decks they mean well – but they overlook (in most instances) what is needed to tell a good story and get stuck in features vs value and this is problematic for loads of reasons we can discuss over a coffee. So what we think you need more than content is collateral and the best way to get that is to engage product marketing experts that understand the lens in which buyers make decisions. Guess what – we are those people.